If you have a brand that is based entirely online, then it’s likely that you are using the internet for your marketing efforts. However, did you know that there are offline marketing strategies that you can employ that will help your online brand as far as awareness, trust, and growth go? Offline marketing should never be written off simply because your brand is located online.
The Pros of Online Marketing
If your brand is predominantly based online, then there are a lot of pros to marketing online, they just kind of go hand-in-hand. Obviously, online marketing is very cost-effective, you can reach targeted groups of people, and it’s relatively easy to do. While it’s important not to scrap your online efforts, there is value to be had in synchronising your efforts with an offline marketing plan.
Engage with the Public
The problem with online marketing is that you are behind a screen, as is your audience. It’s not as personal as meeting face-to-face. Offline marketing gives you a chance to engage with the public and help your brand to grow in a more traditional sense. One of the best ways you can do this is to act as a speaker at events whenever possible.
The audience is there, they are interested in what you have to say, and it gives you a chance to talk about your brand in a more complete way. You don’t have to worry about getting the message across in just one line.
These types of speaking engagements are also the perfect opportunity to pass around business cards. This is a personal touch that you don’t want to underestimate. Take the time to have professional cards made up by a service such as Show Case Creative that lists the company name, your name, and your contact information. You may be surprised at just how effective the business card proves to be.
Network and Advertise through Trade Shows and Associations
Another great way to grow your business online is to get out there and meet up with potential suppliers, partners, and customers at various trade shows and associations. These shows can be a wealth of information and networking opportunities. You can discuss your online brand and answer any questions they may have.
Hit the Bricks
Now if you’re really ready to put in the work to advertise your online brand then it’s time to hit the bricks and start visiting local businesses. Again, this gives you a great opportunity to find new partners, suppliers, and customers. Ask about their services and learn how you can help each other out. They may be willing to trade services so you can advertise in their business, or have them recommend you to their clients. Those clients already have a trusted relationship with that business so they will be more likely to trust the recommendation.
Exploring All Avenues
Just because you have an online brand, it shouldn’t mean that you aren’t willing to explore all areas of marketing. Both online and offline marketing have their benefits.