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Marketing

A Mini Guide to Optimising Your Site for the SERPs

Search Engine Optimisation

Search engine optimization (SEO) is an umbrella term for the various tactics you employ on your website, which will determine your ranking in the search engine results pages (SERPs).  If you want to increase your visibility on Google and Bing, you will need to master various powerful SEO techniques. To do so, read this mini guide to optimising your site for the SERPs.

The 5 Best WordPress Plugins for Savvy Marketers

WordPress

WordPress is the most accessible way for marketers to begin their quest for starting their soon-to-be-famous brand. However, we also know that WordPress works best with plugins even if the platform itself is highly customizable.  Automation tools such as Omnisend have been a great help for marketers to navigate around the platform and use the available tools to the fullest. But, that’s not all that WordPress can offer, right?

How Technology Can Help You Grow Your Business

Technology

Whatever industry you’re in, for your business to thrive in today’s climate, technology and all the opportunities that come with it shouldn’t be ignored. It’s become an intrinsic part of everyday life and vital in running a business. There’s so much technology available that it can be difficult knowing what to invest your time and money in. Here are some of the ways in which technology can support the growth of your business.

Using Sales Leads to Increase Profits

Online Marketing

How much do you really know about email marketing? Do you have the skills to stay up to speed with this quickly evolving method? If you are of a certain age, you may question whether moving to this purely online style of advertising is the right move to make. One of the most frequently asked questions that business owners receive is whether or not the use of sales leads can really lead to a major increase in profits. The answer is a resounding yes. The use of sales leads is a technique that definitely can put you on the road to a major rise in profitability.

11 Tips on Finding the Right Infographic Ideas

11 Tips Infographic

It’s not uncommon to come across an infographic while browsing on the web. Infographics are everywhere and we can see why— they make data and statistics look more appealing and easy to understand. According to a study by Hubspot, infographics are three times more likely to be shared than any other type of content. If you’re looking to generate traffic and leads, it’s ideal to invest in infographics.

The Best Software for Growing Businesses

Business Software

If you’re on the team at a small business, or you’re starting a company on your own with an entrepreneurial spirit behind you, it’s absolutely fundamental that you harness the most up-to-date technology to be able to challenge your competitors, who benefit from having been established in the market for some time. The advantage that your company will have is the ability to adapt and build a business model around new and emerging technologies that are difficult for incumbents to utilise. Here are some examples of software that can help set your business apart, aiding its growth and prosperity.

How to Nurture Your Business Website

business-website

If you’ve already set up your website, then the chances are that you already recognise the importance of having an online presence in the digital age. Not only does your website act as an online storefront that allows visitors to browse your products and services from anywhere in the world, but it also provides you with a platform that can help you to make sales and interact with your clients on an immediate basis.

How To Get The Word Out About Your Business

Brand Awareness

If you are eager to grow your business, it is essential that you get the word out about all the good work that you are doing. Boosting the profile of your brand will help you to increase your number of clients, attract desirable employees, and stand your ground against your industry peers. The most important thing is that you adopt a proactive approach. Don’t just sit back and wait for people to find out about your company, take control of the situation! Below are four tips that will help you to do this.