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Category Marketing

In the digital age, creating a stellar website is only half the battle. Marketing ensures that your site reaches its intended audience. Techniques like Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are vital for driving traffic. As web development and online marketing become increasingly intertwined, understanding both domains becomes crucial for success.

Why Is Data Exploration Important?

As big data becomes more and more commonplace, organizations are looking for ways to make sense of it all. Data exploration is one of the key ways to do this. Data exploration is the process of looking at data to find patterns, relationships, and trends. It can be done manually, but more often it is done with the help of special software. Data exploration is important because it can help organizations make better decisions. It can also help organizations save money and time. Keep reading to learn more about data exploration and why it is important.

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Best Ways to Increase Your Website Traffic to Make More Sales

Now that you own a website and are trying to market your product, you need to find out ways to get more website traffic. This is the main way you will sell products and make money. You ultimately want to get your site on the first page of Google or other search engines. There are several ways to work towards this goal.

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10 Google Ads Mistakes and How To Avoid Them

When it comes to utilising Google Ads for your advertisement needs, you must understand that there are few changes you can make to your strategy to improve its performance. If you’re not careful, you could end up costing a fortune for no results.

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Create Your Business Letterhead With The Help Of Printing Professionals

Many powerful online design platforms give you a full hand to control the creative process of creating marketing material. Though they can deliver outstanding results and straightforward to use, they are still not that perfect. You may find a few elements not in an ideal position or shape while using them to design business letterheads. That’s why you should get them manually designed and printed from a reputable printing company.

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Branding and Marketing – What is The Difference

If you’ve ever struggled to grasp the difference between branding and marketing, you’re not alone. Without a doubt, they are both interlinked.

However, there are minute differences between marketing and branding. To utilise them both together is key to understanding them both in great detail. As an entrepreneur, here’s what you need to know.

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5 Call Centre Tech Trends for 2020

The best call centres are those with the ideal combination of well-trained staff and the right technology. New tech trends are emerging all the time, but which ones enable call centre agents and the organisations they work in to improve overall business performance?  They have to adapt to meet the ever-evolving needs of the modern-day customer, and the software they use is playing an increasingly fundamental role.

With that in mind, let’s look at the latest call centre tech trends in 2020 and how they can improve your response rate and overall customer satisfaction.

in Technology

4 Tips for Improving Security for Your Online Retail Store

If you own an online retail store, you know just how much work is required to run a successful operation. While most of your effort will be focused on marketing and generating sales, there is one area you cannot overlook: security.  You might believe that having anti-virus software in place is enough, but this is far from the case. Malicious attackers are becoming more sophisticated with each passing day, developing new and inventive ways to bypass security.

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Best Tips for WordPress Site Marketing

WordPress is a powerful tool for marketers. Below are some important tips for getting the most from your WordPress website.  If you are a business or marketer, your chief goal online should be visibility. For example, you want as many people to see your products or services as possible. A website is a fantastic way to maximize your visibility and drive conversion rates. WordPress is arguably the most powerful online tool for marketers because it is free to use and allows you to easily create a site.

in WordPress