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Marketing

Why is SEO essential for the running of a WordPress Website?

WordPress Website

This is for all the individuals who have a WordPress website. Yes, your site is up and running along with a beautiful and well-crafted design. Still, you would need SEO to secure a proper ranking as well as to make the site work at full pace. You need traffic more than anything, so you need your page to rank higher in the search results; thus, you need SEO.

A Mini Guide to Optimising Your Site for the SERPs

Search Engine Optimisation

Search engine optimization (SEO) is an umbrella term for the various tactics you employ on your website, which will determine your ranking in the search engine results pages (SERPs).  If you want to increase your visibility on Google and Bing, you will need to master various powerful SEO techniques. To do so, read this mini guide to optimising your site for the SERPs.

The 5 Best WordPress Plugins for Savvy Marketers

WordPress

WordPress is the most accessible way for marketers to begin their quest for starting their soon-to-be-famous brand. However, we also know that WordPress works best with plugins even if the platform itself is highly customizable.  Automation tools such as Omnisend have been a great help for marketers to navigate around the platform and use the available tools to the fullest. But, that’s not all that WordPress can offer, right?

How Technology Can Help You Grow Your Business

Technology

Whatever industry you’re in, for your business to thrive in today’s climate, technology and all the opportunities that come with it shouldn’t be ignored. It’s become an intrinsic part of everyday life and vital in running a business. There’s so much technology available that it can be difficult knowing what to invest your time and money in. Here are some of the ways in which technology can support the growth of your business.

Using Sales Leads to Increase Profits

Online Marketing

How much do you really know about email marketing? Do you have the skills to stay up to speed with this quickly evolving method? If you are of a certain age, you may question whether moving to this purely online style of advertising is the right move to make. One of the most frequently asked questions that business owners receive is whether or not the use of sales leads can really lead to a major increase in profits. The answer is a resounding yes. The use of sales leads is a technique that definitely can put you on the road to a major rise in profitability.

11 Tips on Finding the Right Infographic Ideas

11 Tips Infographic

It’s not uncommon to come across an infographic while browsing on the web. Infographics are everywhere and we can see why— they make data and statistics look more appealing and easy to understand. According to a study by Hubspot, infographics are three times more likely to be shared than any other type of content. If you’re looking to generate traffic and leads, it’s ideal to invest in infographics.