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Marketing - Page 2

How to Use Social Media to Increase Your Brand Awareness

Brand Awareness

According to recent studies, 2.6 billion people will be using social media by the end of 2018. Companies wanting to connect with their target audience must, therefore, try to separate themselves from their rivals on their chosen networks. It means providing a more personalised approach to social media campaigns, so they can increase brand awareness and improve their conversion rate.

Becoming a Digital Nomad -Why and How

Person sitting with view in the background

Many self-employed, freelance and remote workers are becoming Digital Nomads. Working from anywhere in the world, at times that suit them. Certainly, many more businesses are open to collaborating with suppliers in non-traditional, highly flexible working arrangements.  You may have toyed with the idea of becoming a Digital Nomad for some time. You may have never heard of this lifestyle before! Nevertheless, if this has piqued your interest, and you’re wondering how you can make this work approach a reality, and what benefits it would offer you, then read on for guidance.

Tips to Make your YouTube Video More Professional

YouTube

It seems that everyone has a YouTube channel these days, and the problem for creators is no longer finding an easily shareable platform to use but is instead finding a way to stand out from the crowd. With video content ranging from meme compilations to detailed tutorials on every subject under the sun, finding a way to get yourself noticed has become the key issue for anybody hoping to take their YouTube content to the next level. Whether you’re a business hoping to create a viral ad for your new product, or you’re simply trying to use online tools to solidify your personal brand, creating unique and professional content is now possible thanks to the variety of tools available both off and online.

4 Reasons You Should Be Using WordPress For Your Business Website

WordPress Resources

Many businesses and bloggers use WordPress to manage their websites. It is among the top web publishing systems in the world. If you hire a web developer to build your business website, he or she is likely to recommend WordPress. Unfortunately, most business owners have no idea how their business websites run. If you are reading this, you probably are thinking of starting a new website and taking over managing your website. Why should you join other business owners in using WordPress? Here are the top reasons why you should consider the publishing system.

Offline Marketing Strategies That Can Support Your Online Brand

Marketing Board Brand Strategy

If you have a brand that is based entirely online, then it’s likely that you are using the internet for your marketing efforts. However, did you know that there are offline marketing strategies that you can employ that will help your online brand as far as awareness, trust, and growth go? Offline marketing should never be written off simply because your brand is located online.

Tips for Buying Your First HR Software

Woman in Office - HR

One of the most exciting aspects of owning and operating a business is when you’ve reached a point where you realise that you’ve actually hired more people than you ever expected to back in the early days when you were just starting out. However, as fulfilling as that is, it also creates a whole new set of issues you’ll need to deal with because keeping everything organised from hiring to firing can be more than a little time-consuming. Even if you have hired HR personnel, the bigger you grow, the more you will need HR software. Once you’ve seen just what is available in today’s market, you’ll understand why.