It’s not uncommon to come across an infographic while browsing on the web. They are everywhere and we can see why— they make data and statistics look more appealing and easy to understand. According to a study by Hubspot, infographics are three times more likely to be shared than any other type of content. If you’re looking to generate traffic and leads, it’s ideal to invest in them.
However, with so many circulating online, it’s a challenge to create one that will stand out. Coming up with an interesting topic takes time and thorough research.
There are many instances where content creators overlook research and end up with a lacklustre infographic. The process of making an infographic is more than crafting visual content— it needs a compelling idea to begin with.
A Goal in Mind
Deciding who your target market is is a great way to kickstart your ideation process. It’s important to target a specific audience and not cast a wide net since being too broad may be ineffective. For example, social media strategists wouldn’t find an infographic about the basics of social media interesting to read and would prefer advanced topics instead.
Know what you want to achieve with the graphic. Are you looking to increase brand awareness or educate customers? By knowing what your goals are, it’s easier to narrow down your ideas to find an effective topic that will be of use to your readers.
A Different Angle
A variety of methods for brainstorming such as word association or mind mapping are effective ways to come up with ideas. It’s also great for getting more insight because it allows you to look at it from a different angle.
Another method of brainstorming is keyword research. With tools such as Ahrefs, you can find high-ranking keywords that can help you find ideas for your infographic that will interest your readers.
For more tips and tricks on finding the right infographic ideas, take a look at the visual guide here!
Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns. Read more on his latest guide to Viral Infographics and learn how to get the most value out of your website’s traffic.