WordPress is the most accessible way for marketers to begin their quest for starting their soon-to-be-famous brand. However, we also know that WordPress works best with plugins even if the platform itself is highly customizable. Automation tools such as Omnisend have been a great help for marketers to navigate around the platform and use the available tools to the fullest. But, that’s not all that WordPress can offer, right?
Beginners and professional marketers alike use plugins to be more productive in their work. However, there’s really so many to choose from. Let’s look at the 5 best plugins to use if you’re a marketer committed to using WordPress to your advantage.
1. Omnisend
Omnisend has been used by so many marketers for platforms other than WordPress. So why are we putting this marketing tool in this list? It’s because Omnisend is too good to miss out. As its purpose, Omnisend can be used for multiple platforms including WordPress without any existing issues.
With Omnisend, you can create ultra-personalised campaigns that target customers with pin-point precision. Unlike other marketing automation platforms, Omnisend extends past email, allowing you to add several channels to the same automation workflow: SMS, web push notifications, Facebook Messenger, WhatsApp, Viber, and more.
Omnichannel marketing automation for different platforms is what Omnisend does best, and it allows you to expand beyond what you think is your capability as a marketer.
2. WPForms
Not all of us can be creative or diligent to do the simple yet important stuff in WordPress. Here’s where WPForms comes in. It is the friendliest tool out there to teach beginners how to use forms and it also helps experts reduce time spent designing these forms. This plugin offers both speed and customizability, depending on whichever you need for your next campaign.
The short learning curve and a multitude of functions provided make this plugin a must-have for anyone looking for accessibility and comfort. With a drag-and-drop style of customization as well as ready-made templates, WPForms has proven that it is a must-have tool for any marketer that wants to be more productive.
3. Yoast SEO
Is search engine optimization (SEO) a little bit too intimidating? Would you want to make it a little bit simpler to learn? Yoast SEO makes optimizations more visual and easy-to-understand just by pointing out key mistakes and providing clear tasks to perform.
Yoast SEO is also a perfect fit for those already experienced with SEO as the plugin serves as a template that marketers can modify at any time. With this plugin, you’ll never worry about how you can improve your page rankings.
4. Envira Gallery
Websites are only as good as the photos that fill its overall design and layout. Probably the first thing you look at in a webpage is the image that stands out. Envira Gallery comes in handy for this purpose as it can turn several photos into an organized photo gallery through the WordPress plugin. You’re free to choose which style you want to incorporate, and the best part is that it takes only a few minutes to be completed.
Professionals also benefit from this plugin because it simplifies the work needed for loading images faster and incorporating SEO to uploaded images. When there’s an image gallery you need to fix, all you’ll need is Envira Gallery.
5. AdSanity
Ads make the profit go around, but it can also make your head spin when there are too many ads to handle. AdSanity helps keep your sanity in check by helping you manage multiple ads found in your WordPress site. By simplifying how ads can be handled, you’ll have less time spent on fixing the ads and more time planning the next ads you’ll be running.
Marketers, both young and experienced, need AdSanity to make life a little less miserable. With its simplified ad management, you can group, schedule, and track different ads all at the same time. With a few clicks, you can execute ads and incorporate them into Google AdSense. Furthermore, improve ads potential by viewing important statistics. Without AdSanity, we’ll all probably be spending most of our lives running and tracking ads all day.
There are tons of great tools out there for digital marketers to use with any platform. Which doesn’t mean you need to leave WordPress to use them. You can continue to become that WordPress marketing guru while expanding your reach through their easy to use plugins.
Using WordPress means that you have the highest rate of compatibility with the best marketing tools out there, and with any luck, this list has helped you figure out just which tools to start with.