If you’ve already set up your website, then the chances are that you already recognise the importance of having an online presence in the digital age. Not only does your website act as an online storefront that allows visitors to browse your products and services from anywhere in the world, but it also provides you with a platform that can help you to make sales and interact with your clients on an immediate basis.
As a business in today’s modern, technology-loving world, who has an online presence, driving traffic to your site is one of the most important metrics to determine what type of visitors you are getting and how you can optimise your site to convert them. The Internet is full of competition so standing out in the crowd is the only way you’ll be able to break through this barrier and gain the hits your website needs to win new customers.
While WordPress websites share many of the same characteristics as other websites regarding SEO, WordPress websites require a few tweaks to rank well against other domains and other WordPress sites. Here are four essential SEO tips for WordPress websites with actionable advice on how to do each.