Want to rank higher on the search engine and drive more traffic? If yes, you need to focus on building SEO-friendly websites. It can help increase the visibility of your website and boost your conversion rates. When it comes to developing SEO-friendly websites, React JS is a popular choice among developers. However, many developers have a misconception that React is not ideal, in terms of SEO. But it isn’t true!
Wondering how to improve SEO for React websites? In this article, you will explore the vital facts and figures that will convince you to build SEO-friendly websites with React JS. Let’s first understand some of the React SEO Challenges
React Comes with Some SEO Challenges
Search engines indeed experience different challenges while crawling and indexing React pages. Read on to find out why React SEO is challenging.
User Experience and Loading Time
However, to enhance the user experience, Google has a set of core web vitals. It is considered to be a major ranking criterion for websites. As React websites may take a longer time to load, it can affect the overall experience of the users. So, there are chances that Google may assign lower rankings to such sites.
Empty First-Pass Content
It takes a significant amount of time. Ultimately, it can result in content indexing delays.
In simple words, a sitemap refers to a file providing information about the different pages and files available on a site. It also helps in understanding the relationship between the various pages. Google reads the sitemap of websites to intelligently crawl and index the sites.
However, React does not have built-in capabilities to generate sitemaps. So, ranking on search engines can be a little challenging for React websites. But in case you leverage React Router to effectively handle routing, you may find tools for sitemap generation.
Meta tags or metadata allow Google and other search engines to get a quick view of what the content of a page is all about. As a result, the search engines evaluate the relevancy of the content and crawl the sites.
However, React renders all content, even the meta tags. It employs the app shell model for the entire web application. So, adapting metadata for individual pages can be tough in the case of React websites.
Potential React Features
This makes it an ideal choice for building SEO-friendly websites.
React is a Popular Framework
The short development cycles make React JS a top choice among professional developers. Moreover, the framework is easier to learn in comparison to Angular. The availability of extensive guides and documentation helps reduce the learning curve and allows developers to build websites faster.
React Development and SEO Go Together
However, there are several ways to overcome the potential challenges of building SEO-Friendly websites with React. As a result, improving the ranking of your React websites becomes easy. Using SEO-friendly templates and making the best use of React libraries & UI Frameworks can help you achieve SEO-Friendly websites with efficiency.
Server-Side Rendering Can Make React Websites SEO-friendly
As a result, the users can instantly get a view of the content. There is no need to wait for React to run. Therefore, the speed of the React websites improves. It ultimately enhances the search engine rankings of the website.
However, a point to note here is that setting up server-side rendering can be complex in React. But the good news is that there are several React frameworks to simplify the set-up process. The most popular frameworks include Next.js and Gatsby.js.
Isomorphic React Apps Can Improve Search Engine Rankings
Another effective way to boost React Website’s SEO is to leverage the isomorphic React apps. Wondering what they are? Well, the isomorphic React apps are the applications that can work both on client-side and server-side applications.
In client-side scripting, the app can leverage the HTML file and operate smoothly on the same browser. The isomorphic app remains dynamic. It helps in effectively improving the search engine rankings of React websites.
However, building real-time isomorphic applications can be a challenging and complex task. Several frameworks can simplify the process and facilitate easy and quick development. The two prominent frameworks you can leverage include Next.js and Gatsby.js.
React has a Vast Community
React has a vast, strong community of users and developers. The official website of React can provide you with a complete list of several thriving React communities. Each of these communities consists of thousands of users.
So, developing SEO-friendly websites with React will be simple and easy. You can easily gain access to a lot of resources. Moreover, experienced developers can provide you with useful tips to allow efficient development of React apps. In case you come across any issues during the development process, you can always reach out to experienced, professional developers in the React community.
React SEO is often misunderstood by the techies and developers out there. SEO for React websites may be a little complicated and challenging task. However, it is not impossible.
There are plenty of ways to make React websites SEO-friendly. All you need to do is hire proficient developers and leverage the React best practices. So, why wait? Get started with React SEO and improve your website’s ranking on popular search engines.