Selling products to modern consumers is both challenging and lucrative. If your products are on display in retail outlets all over the world, you need to make sure the packaging is in pristine shape. A recent study found that over 70% of consumers claim to base purchasing decisions on your package design. Ignoring the need for appealing and informative product packaging can result in many problems.
This is why finding a way to reach consumers with your product packaging message is so important. Below are some things you can do to make your packaging more impactful.
Find an Emotional Connection
The text featured on your package is as important as its colour and shape. Putting unedited and disengaged content on your packaging, you need to focus on appealing to the emotions of a consumer. Establishing an emotional connection with your packaging can help you increase sales. Before you start devising the content on your package designs, it will take time to figure out what emotion you want to exude in the text.
If your brand is all about positivity, then finding ways to make your packaging content seem happier is a must. If you want the text on your packaging to match the goals and mission statement of your business. Not only will you need to feature positive text on your package designs, but you also need to make sure the packing materials in the box have the same message.
When investing in custom packing by Deepking, you will be able to create a unique shell for your product. The professionals at Deepking can also help you choose the right design and get the ball rolling on the manufacturing process.
Keep Your Packaging Design Simple
Creating the packaging for a new product can be a very exciting process. Some inexperienced business owners tend to make mistakes involving clutter on their package designs. Knowing how and when to scale back this is crucial when trying to avoid overwhelming a consumer with information.
If your product packaging has too many colours, pictures or text, it can lead to consumers ignoring it. In most cases, consumers like simple product packaging that is easy to look at and scan. Instead of trying to handle the product package design process on your own, reach out to other team members and design professionals. Allowing this input can help you get a great looking design in place much quicker.
Knowing Your Target Market Helps
Designing for your product requires extensive knowledge of who your customers are. Knowing what these consumers like and the type of packaging they respond to is a must. Going into this process without this important information can lead to the wrong design being implemented. When working with a reputable company, you can sit back and let them take control of the design process.
Professionals will use tools and data to develop potential product packaging drafts. Once these drafts are complete, they will allow you to look at each one. In most cases, you can ask the designers which one they think is the best fit for your brand. The amount of time and money you put into the new package design for your product would need to increase the sales. This will ensure your product is worthy and you have targeted your customers.
Don’t Take On This Process Alone
In most cases, your DIY product package designs look a bit hollow and unappealing. This is why entrusting the design of a new product to professionals is your best move. Researching packaging design professionals online is a great way to figure out which one can meet your needs.