July 2020

Marketing

Branding and Marketing – What is The Difference

If you’ve ever struggled to grasp the difference between branding and marketing, you’re not alone. Without a doubt, they are both interlinked.

However, there are minute differences between marketing and branding. To utilise them both together is key to understanding them both in great detail. As an entrepreneur, here’s what you need to know.

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Marketing

How to Make an Impression on Your Customers with Great Packaging Source

Selling products to modern consumers is both challenging and lucrative. If your products are on display in retail outlets all over the world, you need to make sure the packaging is in pristine shape. A recent study found that over 70% of consumers claim to base purchasing decisions on your package design. Ignoring the need for appealing and informative product packaging can result in many problems.

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