If you’ve already set up your website, then the chances are that you already recognise the importance of having an online presence in the digital age. Not only does your website act as an online storefront that allows visitors to browse your products and services from anywhere in the world, but it also provides you with a platform that can help you to make sales and interact with your clients on an immediate basis.
However, you may be looking at your site and wondering what you’re missing, because it’s capable of doing a lot more for your business than it might be. If you’re hoping to get the most impact from your site, here are the three key resources you can use to get the most from your business website.
Build a Consistent Blog
It may seem like everyone these days has a blog, but there’s a reason for that. For businesses, a blog offers a number of benefits that you simply can’t find elsewhere, and you need to be making the most of exactly what’s possible.
The most important thing that a blog provides you with is a chance to boost your SEO rankings, making it easier to show up on search engine keyword searches related to your business. By utilising on-site SEO, you can crawl the SERPs, improving your online visibility.
However, a blog also provides you with something valuable to share on social media, which encourages consumer interaction with your business and increases the likelihood of site visitors. This also gives you the chance to prove your credentials as a market leader in your sector, and that’s worth its weight in site clicks.
While it’s certainly possible (and a good ROI) to pay for adverts and promotions on your social media and website platforms, you can also grow your search engine optimisation in organic ways. There are a number of methods that can achieve this, and the ones that you choose will be reflective of your branding and industry sector.
One of the fastest-growing and most effective means is to use your blog to discuss relevant industry-related news. If you’re looking for assistance when it comes to organic growth, then use the services of companies like who specialise in web design and digital marketing (such as SEO and Google AdWords).
Using the keywords that are applicable to your business, in the form of either text posts or video content, means that search engines learn to trust your reputability as a website destination, and having good results on search engine rankings is a proven means of driving traffic to your company site.
Connectivity Through Social Media
If you’re not taking advantage of the benefits of social media when it comes to your website, then you’re missing out on one of the most effective marketing resources available. Your website needs to provide links to all the social media platforms that you use, and your use of Facebook, Twitter, Instagram, and LinkedIn needs to be geared towards maximum interaction and the promotion of website visits.
As well as the vast potential of social to reach new audiences, it also has the added bonus of giving you access to a vast amount of data, and the analytics available from each social media platform can help to guide your future marketing strategies in whole new directions. When you know the ages of your average site visitor, where they live, and even the time of day that they are most likely to be online, then you have a huge advantage when it comes to managing your own website and social media.
Your website is one of the most useful and effective weapons in your business arsenal, and with the right guidance and strategies in place, you can easily use it to help grow your business into the future.