Local SEO helps to boost your business locally and in your region. Done correctly, it has helped many business houses increase their local customer base. One of the essential tools that enhance local SEO is Google My Business (GMB). It’s helped several local companies to increase their online visibility.
Just like the weather on a summer’s day, Google’s algorithms change several times during the working day. Most updates have little or no impact on your website’s ranking position, but some seriously impact the position of your website on the search engines’ results pages.
Search engine optimization (SEO) is an umbrella term for the various tactics you employ on your website, which will determine your ranking in the search engine results pages (SERPs). If you want to increase your visibility on Google and Bing, you will need to master various powerful SEO techniques. To do so, read this mini guide to optimising your site for the SERPs.
Every website owner or business knows that getting to the top of Google search is no easy feat. Do you know how long it actually takes to rank in Google? There are many factors to consider, such as website authority and competition, which means there is no one-size-fits-all answer.